1. Go-to-Market (GTM) Strategy & Launch Execution

• • Own the POS Product Launch: Refine, optimize, and execute the comprehensive GTM strategy for the retail POS system, managing the transition through critical launch phases (including pilot testing, soft launch, and full commercial rollout).
  • Positioning & Value Proposition: Define clear market positioning, pricing strategies, and tailored packaging for different retail segments.
  • Competitive Intelligence: Continuously analyze the local retail tech and POS landscape to identify unique value propositions and clear differentiation points.
  • Brand Narrative: Own the brand strategy and identity, ensuring consistent, high-impact messaging across all digital channels, offline touchpoints, and sales collateral.

2. Merchant Acquisition & Demand Generation

• • B2B Lead Generation: Design and execute multi-channel growth campaigns (combining hyper-local digital marketing, field marketing, events, and trade partnerships) to fill the sales pipeline with qualified retail leads.
  • Funnel Optimization: Set and achieve ambitious targets for Lead-to-Sign-up conversion, collaborating tightly with the Merchant Acquisition team to optimize the conversion funnel.
  • Content & Thought Leadership: Develop a robust content strategy (case studies, educational retail content, ROI calculators) that positions our platform as the ultimate growth tool for Myanmar retailers.

3. Product Marketing & Sales Enablement

• • Enablement Toolkit: Work directly with Product Manager to create high-converting sales tools, including interactive demos, merchant pitch decks, localized video tutorials, and physical onboarding kits.
  • Feedback Loop: Act as the bridge between the market and the product team, translating merchant feedback, feature requests, and usage data into insights for the product roadmap.
  • Metrics & Analytics: Monitor and regularly report on key commercial marketing metrics, including Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and marketing-driven revenue contribution.

4. Team Leadership & Budget Management

• • Team Growth: Manage, mentor, and guide the internal marketing execution team and external agencies (creative, performance marketing, or event vendors).
  • ROI Optimization: Responsibly forecast and manage the marketing budget, ensuring agile and optimal resource allocation to maximize merchant acquisition ROI.

Required Qualifications

• Experience: 5+ years of progressive marketing experience, with a minimum of 3 years focused on B2B SaaS, Retail Tech, Fintech, or POS solutions.
• Launch Track Record: Proven experience building and executing successful GTM strategies for a software product launch in a fast-paced environment.
• Commercial Acumen: Strong analytical background; highly comfortable using data to optimize digital ad spend, track conversion funnels, and report on performance metrics.
• Local Market Expertise: Deep understanding of the Myanmar retail ecosystem, merchant pain points, and local digital consumer behavior.
• Leadership & Communication: Exceptional communication skills with the ability to influence cross-functional teams (Product, Sales, and Operations) and build strong relationships with external retail partners.

Preferred Qualifications

• Experience in the scale-up phase of a tech startup or modern fintech product.
• Familiarity with modern software ecosystem concepts (e.g., open APIs, third-party integrations, cloud architecture).
• Familiarity with Agile product management workflows and product-led growth (PLG) strategies.

“Contact for application: Email: [email protected] or Viber: 09 780006307”