Myanmar Zarla Distribution

About Us

Myanmar Zarla Distribution (ZARLA) is one of Myanmar’s leading nationwide FMCG distribution platforms, connecting brands and retailers through direct reach, service excellence, and technology.

Founded in 2005, ZARLA began with a simple belief: that strong retail distribution is the foundation of sustainable market growth. What started with three trucks in Yangon has grown into a nationwide operation serving over 20,000 retailers across General Trade, Modern Trade, Convenience Stores, and Online Commerce channels.

Today, ZARLA operates at the intersection of distribution, technology, and direct customer engagement. We are uniquely positioned as the only platform with face-to-face access to Myanmar’s largest active retailer base, enabling brands to reach the market directly while helping retailers grow through operation excellence and value-creating support.

Our capabilities span:
* Nationwide FMCG distribution across Food & Beverage and Personal Care, Beauty & Home categories
* Multi-channel reach covering traditional trade, modern trade, convenience stores, and e-commerce/social commerce
* Tech-enabled operations powered by SAP, proprietary platforms including BAHOZAY, and data-driven insights
* Customer engagement, loyalty, and financing solutions designed to help retailers grow sustainably

**At ZARLA, we build direct and trusted connections between brands and retailers, aligning market execution, product quality, and long-term value creation across the retail ecosystem.**

Guided by long-serving local expertise and built to global standards, Myanmar Zarla Distribution is trusted by leading regional and international brands as a long-term growth partner.

ZARLA — Smart Connections, Empowering Growth.

Our Vision

We envision to be a pivotal bridge seamlessly connecting businesses with consumers, fostering a direct and effective channel of engagement and commerce.

Our Mission

Our mission is to connect consumers throughout Myanmar with quality products, simultaneously fostering unique values for all stakeholders along the value chain. This principle has been ingrained in our group since its inception, which originally began in the manufacturing sector.

Our Value

At our core, we embody a vision built upon pillars of Innovation, Knowledge, Service, and Reach. With these core pillars, we aim to set new standards, continuously evolve, and create distinct and sustainable value for all our stakeholders.

Zarla’s Customer-Centric Approach : Paving the Way to Your Success in Myanmar market.

“UNIQUE PERSPECITVE, LEADING INNOVATION”

Myanmar Zarla Distribution now stands at the forefront of technological advancement in distribution sector within Myanmar. Our multifaceted role as a consultancy, distributor, and manufacturer grants us a distinct perspective on the market. Through seamless integration between our manufacturing and distribution arms, we’ve honed an unparalleled level of technological sophistication. This expertise positions Zarla as the preeminent leader capable of helping our principals to optimize their impact in Myanmar’s ever-evolving marketplace.

Our Distribution Channels

Traditional Trade:

The backbone of Myanmar’s consumer market is rooted in traditional trade, constituting over 80% of the demand for FMCG products. Our strategic expansion within the retail sector has yielded a robust presence, boasting a nationwide network of 15 branch offices and over 20,000 direct distribution outlets—an ecosystem continually growing by the day.

Modern Trade:

The burgeoning modern trade segment stands as one of the country’s swiftest-growing market domains and holds significant importance for the future. Our strategy entails every modern trade center within our portfolio, ensuring our brands’ pervasive presence, establishing distinctive brand positioning from inception and fostering an integrated customer experience.