Require Job Design / Competencies:

• Bachelor’s degree in Marketing, Public Relations , Business Administration or a related field.
• Minimum of 5 years of experience in PR, media, or communications, with at least 2 years in a managerial role more preferred in FMCG field.
• Experience with product launch PR campaigns and cross-channel communication.
• Proven track record of successful PR campaigns and media coverage.
• Proven experience in managing and developing a high-performing marketing team
• Proficiency in Burmese and English preferred.

Job Description:

• Develop and implement PR strategies that align with overall brand marketing and commercial objectives.
• Lead publicity campaigns to support new product launches, promotions, and brand stories across various media platforms.
• Maintain strong relationships with media outlets, journalists, influencers, and KOLs (Key Opinion Leaders) in the FMCG sector.
• Collaborate with the marketing, digital, and sales teams to synchronize messaging and campaigns.
• Oversee the creation and distribution of press releases, brand stories, product pitches, and media kits.
• Handle brand crisis communications, including preparing statements, managing media inquiries, and mitigating brand damage.
• Organize and execute press events, product samplings, brand activations, and CSR campaigns.
• Monitor media coverage, consumer sentiment, and PR campaign performance through analytics and reporting tools
• Ensure consistent brand tone and voice across all external communications.
• Work with external PR agencies and consultants to ensure message consistency and campaign execution.