Job Description

• The General Manager will be responsible for developing, implementing, and managing the company’s social media marketing strategy in order to increase brand awareness, drive traffic to the company’s website and social media channels, and ultimately increase sales.
• Develop and implement a comprehensive social media marketing plan that aligns with the company’s overall marketing strategy and business goals.
• Create and curate engaging content for the company’s social media channels, including Facebook, Instagram, and others as required.
• Manage and grow the company’s social media accounts by increasing followers, engagement, and social media influence.
• Collaborate with the content team to develop compelling social media campaigns and promotions that drive traffic to the company’s website and social media channels.
• Monitor and analyze social media trends, and adjust the social media marketing plan as needed.
• Work with the third party, agency to manage and respond to social media inquiries and comments in a timely and professional manner.
• Identify and engage with social media influencers and brand ambassadors who can help promote the company’s products and services.
• Stay up-to-date with the latest social media trends, platforms, and best practices, and make recommendations to improve the company’s social media marketing efforts.
• Must be able to analyze and manage as needed prices within the daily market, the state of our products, and the circumstances of our competitors.
• To design Digital Marketing and Social Media Plans and implement them effectively as planned.
• Responsible for Digital Marketing Strategy, contact management and email campaign strategy.
• To present analysis in order to produce new products in the market.
• Manage Marketing, Social Media Content, Website messaging and strategy, A&P implementation on schedule.
• Above the line Activities are effectively responsible and managed as needed.
• Monthly Market Share, and other relevant statistics must be accurately analyzed.
• Yearly, the Marketing Budget must be managed and used effectively.
• The Packing Design, Advertising, and Promotion Design sections and content sections of our products must be negotiated and allowed to be marketable.
• To implement MIS Data collection plans.
• To implement Survey Plan, Sampling & Merchandising plan.
• To develop and implement effective plans for the Promotion Plan and Below the line.
• Reporting must be performed.
• Marketing Campaigns are planned and implemented and provide weekly, monthly as effective reports.
• Collaborate with operation team to gather customer feedback and optimize marketing messaging.
• Measuring and reporting results to enable the Company to make evidence-based decisions and adjustments.
• Provide on-going coaching and mentoring to employees.

Requirement

• Any graduate (or) Bachelor’s degree in marketing, communications, or a related field.
• Experience in marketing management(10) years and above related field.
• Proven experience as a social media marketing specialist or similar role.
• Excellent written and verbal communication skills, with an ability to write engaging and effective social media content.
• Strong knowledge of social media platforms and their respective audiences.
• Demonstrated ability to manage social media accounts and grow social media followings.
• Experience with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Knowledge of social media advertising and paid promotion strategies.
• Strong analytical skills and ability to interpret social media data to inform strategy.
• Expert knowledge of current marketing trends.