Qualifications and Skills:

• Bachelor’s degree in Business Administration, Data Analytics, Economics, or a related field.
• 3+ years of experience as a Business Analyst, preferably in FMCG, e-commerce, or retail industries.
• Proven track record in data-driven decision-making and project execution.
• Proficiency in analytical tools such as Excel, Power BI, or Tableau.
• Familiarity with e-commerce platforms.
• Knowledge of CRM and ERP systems.
• Strong communication and interpersonal skills.
• Ability to work independently and in a team-oriented environment.
• Analytical mindset with excellent problem-solving abilities

Key Responsibilities:

• Collect, analyze, and interpret data related to sales performance, market trends, and customer behavior.
• Generate actionable insights to support strategic decision-making.
• Collaborate with stakeholders to optimize the digital customer journey, including user experience (UX), inventory management, and logistics.
• Monitor website traffic, conversion rates, and sales metrics to identify improvement areas.
• Assess existing business processes and recommend improvements to drive efficiency and reduce costs.
• Work with cross-functional teams to implement process automation and streamline workflows.
• Conduct market and competitive analysis to identify opportunities for product innovation and differentiation.
• Develop and maintain dashboards and reports to track KPIs and key business metrics.
• Provide weekly and monthly updates to senior management on business performance.