Our story began with a simple belief: brands can grow stronger when they are connected to the right shops, the right customers and the right market knowledge. We know the market because we are part of it. We understand the shops, the channels, the operating realities and the opportunities that shape brand growth in Myanmar.
Everything we do, every route we run, every retailer we serve, every brand we bring to market, exists to close the gap between opportunity and growth.
We are a full-service FMCG growth platform built for Myanmar, trusted by leading brands.
Smart technology sits at the core of everything we do from digital distribution tools to data-driven insights. We help partners stay ahead in a market that never stands stil.
From shopowner behaviour to compliance risk, ZARLA’s depth of local expertise helps international and regional brands expand with confidence and scale reliably.
Service at ZARLA means connecting partners to shops, helping them grow wealth, scale faster and strengthen the communities they serve.
With Myanmar’s widest strongest shops network, we ensure consistent coverage across every channel.
Visibility becomes growth. Growth becomes scale.
ZARLA began as Mercury Distribution with three trucks in Yangon and a clear belief: strong distribution is the foundation of sustainable brand growth.
The business reached eight major cities, deepening its network and strengthening relationships across Myanmar.
The company entered a new chapter as ZARLA, building on more than a decade of trust, coverage and market experience.
ZARLA strengthened its operations with digital distribution systems, data-driven execution and stronger field visibility.
BAHOZAY was launched as ZARLA’s digital commerce and shop-owner engagement platform, giving shops a new way to connect, order and grow.
ZARLA continues to invest in advanced digital systems, AI-enabled capabilities, BAHOZAY, data intelligence and new platform services to support the next stage of brand growth in Myanmar.
ZARLA began as Mercury Distribution with three trucks in Yangon and a clear belief: strong distribution is the foundation of sustainable brand growth.
The business reached eight major cities, deepening its network and strengthening relationships across Myanmar.
The company entered a new chapter as ZARLA, building on more than a decade of trust, coverage and market experience.
ZARLA strengthened its operations with digital distribution systems, data-driven execution and stronger field visibility.
BAHOZAY was launched as ZARLA’s digital commerce and shop-owner engagement platform, giving shops a new way to connect, order and grow.
ZARLA continues to invest in advanced digital systems, AI-enabled capabilities, BAHOZAY, data intelligence and new platform services to support the next stage of brand growth in Myanmar.
The team behind the network and the vision that keeps pushing it further.
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Cho’s Kitchen & Shin Shin – Cho Cho Industry
“Our distribution needs are a mix of modern trade and traditional. ZARLA have teams for both and have been fundamental in creating our new strategies to grow them way beyond our early predictions.”
Yum Yum - Yathar Cho Industry
“I am always pleased with their service and dedication to our product range. Their team really understand the meaning of hitting targets and without their support there is no way our Yum Yum products would be the market leaders.”
U Win Phyo
Cho’s Kitchen & Shin Shin – Cho Cho Industry
“Our distribution needs are a mix of modern trade and traditional. ZARLA have teams for both and have been fundamental in creating our new strategies to grow them way beyond our early predictions.”
U Aung Thu
Yum Yum - Yathar Cho Industry
“I am always pleased with their service and dedication to our product range. Their team really understand the meaning of hitting targets and without their support there is no way our Yum Yum products would be the market leaders.”