Traditional trade forms the backbone of the Myanmar consumer market. Consisting of wholesale trade and retail shops, this sector comprises more than 80% of demand for FMCG products. With its humble beginnings in the wholesale segment, Myanmar Zarla has built one of the most wide reaching network of over 400 wholesalers across the country. Aggressive expansion in the retail sector has also resulted in a nationwide footprint of over 14 branch offices and over 20,000 outlets and we are adding to this number everyday.
Modern trade is one of the fastest growing market segments in the country and will be an essential channel for the future. It is the policy of the company to cover every modern trade center in its portfolio to ensure the presence of its brands in this crucial market sector.