Traditional trade forms the backbone of the Myanmar consumer market. This sector comprises more than 80% of demand for FMCG products. Aggressive expansion in the retail sector has resulted in a nationwide footprint of 15 branch offices and over 20,000 direct distributing outlets and we are adding to this number everyday.
Modern trade is one of the fastest growing market segments in the country and will be an essential channel for the future. It is the policy of the company to cover every modern trade center in its portfolio to ensure the presence of its brands in this crucial market sector.